Olympic Team and Juice PLUS+

Thursday, May 14, 2009 German Olympic Team Press ReleaseExclusive “Partner for Nutrition” with Juice PLUS+ until the 2012 Olympics

Wiesbaden, March 6, 2009: The Swiss business NSA AG with headquarters in Basel is the licensed partner of the German Olympic Sports League (DOSB) until 2011. The cooperation is expanded on a co-partnership until the 2012 Olympic games in London. NSA and the DOSB, representing Germany through its official marketing agency for sport marketing (DSM), made the announcement on Friday at a sales and marketing trade conference at the well known Wiesbaden Rhine-Main-Halls.

Juice PLUS+ will appear as the “exclusive partner for Nutrition” with its logo “Juice PLUS+”, and will show through the connection, the growing importance of well-balanced nutrition to top athletes – a concern, that also plays an important role in the DOSB: “fitness and healthy nutrition are central subjects that stand highest on the agenda. NSA will make a valuable contribution as a partner”, says DOSB general director Michael Vesper. Through the supplying of product, the athletes will benefit directly from the partnership.

“Juice PLUS+” consists of concentrated raw vine ripened fruits and vegetables in capsule form, and is available from the NSA partner. Research done by the company since 1995 regularly proved that the naturally active components in “Juice PLUS+” speed up the recovery processes and strengthen the immune system, among other things.

André Gerber, director of Sales and Marketing for NSA/Juice PLUS+, “We are proud when an official partner is allowed to collaborate with the largest sport association in the world to bring in our special competence in the field of nutrition research. Simultaneously we want to use the Olympics as an incentive for our sales and marketing and to open new opportunities.”

NSA with its products is also active in different areas of sport, internationally. Since the middle of July 2008 the company has been cooperating with the French ski association. Moreover, well known athletes such as the Serbian tennis player Ana Ivanovic and the Austrian luge pair Markus and Tobias Schiegl appear as spokespeople for the product.