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Follow the Rainbow

Article published Oct 28, 2010 Want health? Follow the rainbow

What is the connection between you, your garden and the increasing health-insurance costs? We know that heart disease, diabetes, cancer and lung disease are the leading causes of death and prolonged disability. Did you know that, according to the Centers for Disease Control and Prevention, the average cost for people with one chronic disease (including obesity) is 2½ times greater than for people with no chronic conditions?
As a nation, more than 75 percent of our health-care spending goes for people with chronic conditions (more than $7,000 per person). When you realize lifestyle choices account for 51 percent of health status and only 20 percent comes from genetics, you realize you determine your own path despite family history. In Colorado, more than 80 percent of adults are physically active with less than 20 percent being obese. But only one-fourth consume the minimum daily amount of five servings of fruits and vegetables. Gardeners have been found to consume an additional 1.4 servings per day and are four times more likely to meet the five-a-day recommendation. And what about our youth? Half of food decisions are made by the children in the household, resulting in less than half of children ages 1 to 14 eating fruit twice a day and only one of 10 children eating three or more vegetable servings a day. Less than 20 percent participated in vigorous physical activity three of the last seven days. Is it because we don’t think of it? That’s not good enough when you realize with more exposure and familiarity, the greater the intake.
Think of the colors of a rainbow. How many servings a week would you say touch your plate from the rainbow of red, orange/yellow, white, green or purple groups? This becomes very important for each group to provide its own charm and purpose. Red produce contains natural pigments called lycopene and anthrocyanin to help reduce risk of several types of cancer, particularly prostate cancer, as powerful antioxidants protect cells and heart from damage. This would include foods such as pomegranates, cherries, red cabbage, grapes and beets, to name a few. Orange or yellow produce items contain the pigment carotenoid to help reduce risk of cancer and heart disease and enhance the immune system and maintain healthy mucous membranes. One study found that people who ate a diet high in carotenoid-rich vegetables were 43 percent less likely to develop age-related macular degeneration and 36 percent less likely of a heart attack and death than counterparts who shunned vegetables. At this time of year, the squash (including pumpkin) is everywhere! Sweet potatoes, carrots, mangos, cantaloupe and sweet bell peppers are plentiful. Green: What about the chlorophyll that we find in green produce? This contains chemicals such as lutein, B vitamins and indoles. We usually have no problem with this group because we frequently prefer and enjoy the choices in the raw form. Purple and white and produce is colored by pigments called anthocyanins, a powerful antioxidant protecting cells from damage while reducing risk of cancer, stroke and heart disease. Blueberries have also been linked with improved memory function. Some forgotten purple options are eggplant, plums and prunes with the obvious grapes and berries. Jicama, mushrooms, potatoes and onions are common white choices. or 247-4355. Wendy Rice is family and consumer science agent for the La Plata County Extension Office. Sources for this story include the Centers for Disease Control and Prevention, Colorado Health Department and
Daily fruit and vegetable support:


Live or die | Saving lives | Breakthrough food

60 Minutes/Anderson Cooper discovers how nutritionally enriched peanut butter - “Ready to Use Food” (RUTF), in the developing world, is a nutritional breakthrouh that is saving lives in a breakthrough way.

Boulder, CO
Boulder resident and Nut-rient co-founder, Will Laughlin, interviewed on CBS 4 about his upcoming 261 mile Ultra Jungle Run, to raise awareness for how nutritionally enriched peanut butter is saving the lives of malnourished kids worldwide.
Click here to view interview.


Disease Prevention | Public Health

Primary Disease Prevention Is Not Only Good For Our Health, But Also Our Budgets
19 Nov 2010

In a new study from the American Journal of Public Health, researchers found that primary disease prevention would lead to huge potential national and state medical care savings.

Researchers estimated potential national and state-level medical care cost savings achievable through modest reductions in the prevalence of several diseases associated with the same lifestyle-related risk factors. Researchers used Medical Expenditure Panel Survey Household Component data from 2003-2005 to estimate the effects on medical spending over time of reductions in prevalence of diabetes, hypertension and related conditions amenable to primary prevention by comparing simulated and counterfactual morbidity and medical care expenditures to actual disease and expenditure patterns. Nationally, they estimated that reducing diabetes and hypertension prevalence by 5 percent would save approximately $9 billion annually in the near term. Furthermore, with resulting reductions in comorbidities, savings could rise to approximately $24.7 billion annually in the medium term. They found that returns were greatest in absolute terms for private payers, but greatest in percentage for Medicare. Of note, state savings varied with demographic make-up and prevailing morbidity.

The study's authors stated, "Our estimate that $24.7 billion in excess medical spending would be avoided annually if primary prevention were able to achieve a 5% reduction in only the conditions we examined can be considered a conservative estimate of the investment in prevention activities that could be offset by medical care savings alone." They continued that although additional research is needed to provide direct evidence for large-scale efficacy and costs of this type of intervention, "The large potential savings to government health programs may provide justification for public investments in this research."

American Journal of Public Health

How Juice PLUS+ is made (Dutch subtitles)

See Toni Olson at minute 3:28
See how Juice PLUS+ is made at minute 3:39
See overview of published clinic research at minute 5:50

Bear Grylls | Kids | Juice PLUS+


Beauty of Juice PLUS+

Skin health: published study
Click on image view to view 2 minute video

Periodontal health: published study
Click on image to view 3 minute video


Clinical study: Berlin's Charite Hospital

State researchers from Berlin’s Charité University Medical Centre, “Given the widespread utilisation of concentrated dietary products, the present study has potentially important public health relevance. To our knowledge, it is the first randomized investigation focusing on the benefits of juice powder concentrate in subjects particularly exposed to patient contact.” To read an overview of the study click here.

To learn more about the juice powder concentrates go to:


Results: produce intervention produces

$200,000,000 donated (that's a lot)...
For a nutritional field study (kids participate for FREE).
Over one million participants and counting...
Largest study, of its kind, in the world. Study includes:
Food intervention + Ongoing education + Reporting.
3-year results are in on 100,000 kids + 100,000 adults.
Participants' results:
- 70% are eating more fruits and vegetables
- 67% reduction in OTC and prescription meds
- 79% are eating less fast food and soda
- 74% having fewer doctor visits
- 67% getting sick less
- etc.

Do you want more of this in your life or those you love? When poor dietary habits are increasing, and people are struggling, these results challenge the status-quo. Provocative leadership in the marketplace of progress. Parents, public and private health professionals should take heed. Peaple want what works. Walking the talk is integrity. Tried and proven results are the path to higher ground. Some food for thought...If this were a "Public Health" program, it would be a 'case study' of success. Follow success, it leaves clues.

To particpate or learn more, email us at:


Food technology: foundational support

Fruit and vegetable concentrates are a food-first, daily hygenic approach to bridging one's daily produce consumption gap. It is a timeless, foundational need for almost everyone (more daily fruit and vegetable consumption). One global brand stands as the most third party clinically researched, third-party, peer-reviewed and published, nutritional product in the world (click here for published journal listings). Read of its public health success story with children around the world, click here (*kids receive food concentrates for FREE). Click on the image below to learn more about the global leader in the category.

*To learn more email us at:


Do You Have the "Guts" to Thrive

Your body is the mothership for bugs/bacteria and they negatively impact your health in powerful ways. Click here to read Dr. Mark Hyman's article. Dr. Hyman's #1 prescription, to combat gut bugs run amok, is to eat more fruits and vegetables everyday.
If you can't, don't or won't eat enough fruit and vegetable everyday, we encourage you to bridge the gap with "fruit and vegetable concentrates". Food concentrates are not a substitute. They supplement your daily produce consumption gap. To learn order and/or learn more about fruit and vegetable concentrates and the brand that stands as the most widely consumed, clinically researched and scientifically published, nutritional product in the world. Go to:


Pregnancy shapes the rest of life

To read the Sept. 2010 article in Time Magazine click on the image above. To learn more about how a daily "Fruit and vegetable concentrate" during pregnancy improves outcomes (i.e. more healthy babies) click here.


A healthy success story

One of the greatest gifts is the gift of health.
The Let’s Move Campaign; The Partnership for a Healthier America; The Alliance for a Healthier Generation; Action for Healthy Kids; The renamed President’s Council on Fitness, Sports and Nutrition; My Pyramid; etc. etc... ALL these worthy organizations, their missions and their staff, want to get kids eating more “Fruits and Vegetables”. The public health problem is, we are failing (
click here) in this mission. If you believe more fruit and vegetable consumption, is an irrefutable cornerstone for creating healthier generations… read on.

Public health success via private solutions.
Enter our (private) health food company, whose unique, daily food concentrates are being used in a nutritional field study with over 500,000 participants. Participants report in (self efficacy data) four times a year. The ongoing study is a tried and proven way for parents to get their family eating better and realize these benefits and results below.

To see published clinical trials: click here
To learn more and/or participate in the study email Toni at


JP+ published clinical studies

1. Georgetown and UCLA - Overweight Adults

2. Austrian Cobras - Elite Athletes

3. Austrian Cobras - Elite Athletes

4. Vanderbilt - Coronary Artery and Hypertension

5. Tokyo - Antioxidants and Homocysteine

6. University of FL - Immune System and Antioxidants

7. UNC Greensboro - Athletes and Supplementation

8. Vienna, Austria - Antioxidants

9. Sydney, Australia - Antioxidants and Homocysteine

10. JACC - High Fat McDonald’s Meal

11. Italy – Homocysteine

12. London - Antioxidants

13. Brigham Young University - DNA damage

14. University of Arizona - Immune System

15. Current Therapeutic Research – Antioxidants

16. Molecular Nutrition and Food Research


Cancer: #1 Global Killer


Cancer's Massive Economic Burden Reaches Nearly $3 Trillion A Year Globally

17 Aug 2010

Cancer's economic impact is greater than any other cause of death worldwide, according to a study carried out by The American Cancer Society and LIVESTRONG®. The study reveals that cancer costs the world economy nearly US$3 trillion every year. The joint study also looked into the economic burdens of other non-communicable and communicable diseases.

Cancer is now the world's leading cause of death, followed by heart disease and then stroke, says the World Health Organization (WHO).

The report, written by American Cancer Society researchers Rijo M. John, Ph.D., director of international tobacco control research, and Hana Ross, Ph.D., strategic director of international tobacco control research, reveals that cancer has the largest economic impact from premature death and disability when compared to all global causes of death.

In a press release, the American Cancer Society writes:

The data from this study provides compelling new evidence that balancing the world's global health agenda to address cancer will not only save millions of lives, but also billions of dollars.

The report revealed that:

· Cancer accounted for close to one trillion dollars in economic losses from premature death and disability in 2009.

· The economic burden from cancer, at $895 billion, is nearly 20% more than heart disease's toll ($753 billion).

· These figures do not include direct medical costs, which might double the amounts.

· The loss of working man-hours and life caused by cancer represents the single largest drain on nations' economies, compared to all other causes of death, including HIV/AIDS, heart disease, and infections, etc.

John R. Seffrin, PhD, CEO of the American Cancer Society, said:

Cancer's human toll, in terms of suffering and death, is tragic and largely preventable. We now know that without immediate intervention, the burden of cancer will grow enormously in low- and middle income countries, with demands on health care systems and economic costs that are more than these developing economies can bear.

Researchers gathered data from WHO that combine the death and disability dimensions of illnesses into a single summary, known as DALY - Disability-Adjusted Life Year - for 17 different types of cancer, and 15 foremost causes of death.

Death and disability is responsible for the loss of 85 million years of "healthy life", the study reports. To reduce this death toll by one DALY, WHO recommends investing as much as three times per capita Gross Domestic Product to make an intervention cost-effective.

The cancers which account for the largest costs on a global scale, and the greatest burden in developed nations are:

· Lung cancer

· Colon/rectal cancer

· Breast cancer

In low-income countries, the cancers with the greatest impact are:

· Cancers of the mouth and oropharynx

· Cancer of the cervix

· Breast cancer

The American Cancer Society says that available interventions to prevent, detect and/or treat these types of cancers can save lives as well improving the economic development prospects for many countries.

Cancers of the bronchus, lung and trachea cost the global economy nearly $180 billion annually.

It is estimated that 8 million people will die prematurely because of tobacco smoking by 2030,
with four-fifths of these deaths occurring in low- to middle-income countries
- approximately 30% of those deaths will be from cancer. It is estimated that passive smoking (second hand smoke) in the workplace kills about 200,000 people annually.

Non-communicable diseases account for 60% of the world's deaths, yet according to the Center for Global Development, they receive less than 1% of the public and private funding for health
. A non-communicable disease is one that is not transmitted from one infected person/animal to another. Cancer is a non-communicable disease, while flu is a communicable disease.

Source: The American Cancer Society

Written by Christian Nordqvist
Copyright: Medical News Today
Not to be reproduced without permission of Medical News Today

Article URL:

Main News Category: Cancer / Oncology

Also Appears In: Public Health,


Cross Specialty Credibility

Short Video Clips:
4 Doctors: Drs. Garcia, Ray, DuBois and Sears
Richard E. DuBois, M.D.: Internal Medicine and Infectious Diseases, Atlanta, Georgia
Titus Duncan, M.D.: Laparoscopic and Bariatric Surgery, Atlanta, Georgia
Michael Ewald D.C.: Family Medicine, Springfield, Ohio
Marla Friedman, Ph.D.: Psychology and Nutrition, Glen Cove, New York
Delia Garcia, M.D.: Radiation Oncology, St. Louis, Missouri
Doug Odom, M.D.: Obstetrics and Gynecology, Jackson, Mississippi
Mitra Ray, Ph.D.: Research Biologist, Bellevue, Washington
Jan Roberto M.D.: Family Medicine, Springfield, Ohio
Tamara Sachs, M.D.: Internal Medicine, Washington, Connecticut
William Sears, M.D.: Pediatrics, San Clemente , California
Susan Silberstein, Ph.D.: Exec. Director, Center for Advancement in Cancer Education
Paul Stricker, M.D.: Pediatric and Sports Medicine, San Diego, California
Gerald Tulzer, M.D.: Pediatric Cardiology, Linz, Austria
Rick Wilson, M.D.: Dermatology and Dermatologic Surgery, Plano, Texas


Dr. Matt Brown: The Power of Nutrition

Click on the link: The Power of Nutrition "Webinar"

Dr. Matt Brown will discuss current cancer statistics and the problems with current cancer screening programs and how whole food nutrition can dramatically reduce your risk of cancer and improve your long term survival from cancer. In addition, he will present compelling information on how Juice Plus+ can fill in the gaps in your nutrition program. Finally, you will learn how consistent exercise and vitamin D also greatly impact cancer risk and improve survival from cancer. No doubt, your belief in prevention will be taken to a new level.


Juice PLUS+: Clinicall Proven (Webinars)

Mitra Ray, PhD
Clinically Proven

David Phillips MD
Human Performance for EVERYONE

excerpts Spring 2010 (Phoenix, AZ)


Juice PLUS+ in Haiti

Danita's Orphanage in Haiti: Juice PLUS+ for kids with HIV, sickle cell anemia, weak immune systems, and irregular menstrual cycles.



Dr. David Katz on "Whole-Food Based" Supplementation

NBC's Today Show (4/16/2010)
The Truth About Vitamins: Dr. Katz distinguishes the unique category of "Whole-Food Based Supplements" [WFBS] as a common sense and different approach versus the "multi-vitamin". While he did not mention Juice PLUS+ by name, it is the WFBS that he personally recommends.

Visit for breaking news, world news, and news about the economy


Juice PLUS+: 3 Olympic Federations

Juice PLUS+ is now the exclusive "food support" technology to the following Olympic Federations: German Olympic Team, Austrian Olympic Team, Swiss Olympis Team.

Guess who's next...


Dr. David Katz on Juice PLUS+

Excerpt from article, "Do Multivitamins Cause Breast Canncer"
See Dr. David Katz’s full Preventative Medicine article at:

“…If we want optimal nutrients for healthy cells but don’t want to feed tumors, the source of nutrients may be crucial. The best source- the source strongly and consistently associated with lower risk of just about every disease- is wholesome foods. No supplement is a substitute for them.

But something called a 'whole food based' supplement may come close. Products such as
Juice Plus, currently under study in my lab, take all of the nutrients from plant foods and concentrate them into capsules for those who simply can't or won't eat the recommended servings of fruits and vegetables daily (that’s most Americans!). Unlike multivitamins which take nutrients out of context and repackage them, whole food supplements maintain the natural array and concentration of nutrients- thousands of them- found in the foods themselves. It may be that nutrients only work as they should in concert, like the various instruments in a symphony orchestra. There is both science and theory to support this notion, although no decisive evidence yet that whole food supplements promote health over the long-term while avoiding potential harms of standard multivitamins. But it seems plausible to me that this might be true, and further study is well justified.”


Cross Specialty Credibility

A few PhD, ND, MD media personality-author colleagues who embrace and recommend Juice PLUS+:
Dr. Andy and Ivy Larson:
Dr. William Sears:
Dr. Paul Stricker:
Dr. Matt Brown:
Dr. Mitra Ray:
Dr. David Katz:
Dr. Jim Sears:
Dr. Pam Popper:
Phd, RD Marylyn Joyce:


Prescription for Nutrition

Here why and how these health professionals use Juice PLUS+ both “In” and “Outside” their practice:

- Tim Grund, DC DACNB (Santa Rosa, CA)

- Lia Clifton: Wellness Coordinator for Dr. Grund

- Carol Christiansen MD-OBGYN (Boulder, CO)

- Ellen Lewis: Wellness Coordinator for Dr. Christiansen

- Lora Colander, PA-C (CO)

- Jennifer Rankin DDS (CO)

- Laura Bertram, DC (WI)


Science of Juice PLUS+ w/ Dr. Mitra Ray


Audio starts first. Powerpoint images start appearing at about 1:30min.

Obesogens: toxicity and obesity

Obesity and Puberty

Obesity, pregnancy and baby health


Timeless Healthy Foods


Find out which foods & drinks should be on your grocery list to be healthier in 2010. Adding some key items to your menus can improve your health and help fight off illness.Healthy Fruits and Vegetables Fruits and vegetables are important foods because they provide essential nutrients, like vitamins, minerals and fiber, along with disease fighting compounds, like lycopene (a chemical that gives foods a red color), resveratrol (found in red grapes, wine and peanuts) and anthocyanin (found in blueberries, blackberries, cherries, kiwi, plums and eggplant).

A diet that includes plenty of fruits and veggies is associated with a reduced risk for obesity and many chronic medical conditions, such as diabetes, high blood pressure and high cholesterol. Research shows higher intake of fruit and vegetables is associated with lower rates of heart disease, stroke and some types of cancer.

Health experts recommend eating at least five servings of some combination of fruits and vegetables every day. Ideally, for the most health benefits, Americans should eat closer to nine servings/day. However, the American Dietetic Association estimates 70 percent of Americans don’t get the minimum five servings a day.

Choosing Fruits and VeggiesFruits and vegetables are very versatile and easy to prepare. Many can be eaten raw, baked, grilled or sautéed. Some can be pureed and served as a juice or shredded into soups, main dishes and desserts. Madelyn Fernstrom, Ph.D., Diet & Nutrition Expert with the University of Pittsburgh Medical Center, says the most important thing to keep in mind is to eat a variety of fruits and vegetables every day. Here are some tips for getting more healthy fruits and veggies in your daily diet:
Think color. Fruits and vegetables gain their color from the healthy compounds they contain. Each color provides specific kinds of nutrients. Look for red, orange/yellow, green (especially dark green) and blue/purple.

Make them available. Keep clean, ready-to-eat fruits and veggies in the refrigerator for a quick bite. To combat the munchies, reach in the fridge and grab these instead of chips, cookies or other unhealthy snacks.

Don’t peel. Fernstrom says most of the nutrients in fruits and vegetables are in the peel or just under the skin. Before eating, wash the food very carefully with soap and water to remove dirt and contaminants.

Add variety to your meals. Chop up or shred fruits and vegetables and use them as pizza toppings or add them to salads, omelets and casseroles. This is a good way to sneak in vegetables when your family has picky eaters.

Freeze left-over chopped vegetables. They can be conveniently thawed and added to soups for extra flavor and nutrition.

Drink them up. Puree fruits and veggies for a healthy smoothie or breakfast on-the-run. Fruit juices can be frozen in ice trays and added to summer drinks. Add a stick to make a frozen treat for kids. Store-bought juices can be a good way to get extra servings of fruits and vegetables. However, Fernstrom advises people to limit the amount of prepared fruit juices because most of them have added sugar.

Supplement your diet. The best way to get your five-a-day is by eating the right foods. For people who still don’t get enough fruits and veggies, Fernstrom recommends supplementation.

Fruits and veggies contain disease-fighting compounds, called phytochemicals. Researchers have identified more than 900 different phytochemicals in food. More than 100 of them may be present in a single serving of vegetables. Some common cancer-fighting phytochemicals include lycopene (found in tomatoes, watermelon and pink grapefruit), anthocyanin (blueberries, blackberries, cherries, kiwi, plums and eggplant) and resveratrol (red grapes and wine). Researchers aren’t entirely sure how these phytochemicals protect against cancer. Some theories include the ability to repair DNA and prevent cell mutations, reduction of inflammation, antioxidant repair of tissues, promotion of cancer cell death and regulation of hormones.
Food for thought, think about making lifestyle changes to head towards a diet of more fruits and veggies, and look in to Juice Plus as a great whole food that bridges the gap between what you should eat and what you actually do eat.